Professional Postcard Design
Postcards are eye-catching and inexpensive to print and mail — and they don't need to be opened! No need to design an envelope that will entice your prospects to see what's inside. A good postcard design will make you stand out and increase the odds of your message being read by the recipient. Postcards are an efficient and cost-effective means to lead people to your web site or call your company on the phone.
Postcard Design Tips
Don’t Ignore the Mailing Side - although there are areas the postage side that MUST be “free space” as required by the USPS, don’t disregard the mailing side completely. Studies show that most frequently it is the first side of the postcard that the reader sees since the postal carrier typically delivers them address-side up. Give them a reason to turn over the postcard! Use the space as an introduction to the main benefit of your product or service, a “teaser” of what they should read on the main “message” side of the postcard.
Grab Attention - since they are not wrapped in an envelope, it is difficult for prospects to avoid reading your postcard. Take advantage of this by catching the reader's attention immediately. Get right to the point with a message that is brief and easy to read.
Use Photographs - show the benefit or the result of using your product or service in a photograph. “A picture IS worth a Thousand Words!” You should appeal to the prospective customer visually (emotionally) as well as in words (intellectually). Only use professional-quality photos. Many great photos are available at various websites at inexpensive prices.
Don’t Attempt to Close - use your postcard to provoke sales inquiries, not “close the deal.” Because space is so limited on a postcard, you don't have enough room to provide all the information most prospects need to make a buying decision.Briefly present the major benefit(s) of your products or services to generate interest. Includes features such as a special offer that implies a sense of urgency and a "call to action." Use the postcard to motivate readers to get more information – to call your company or visit your website, etc.
Define and Target Your Audience - the postcard design needs to match not only your products and services, but also the demographics of its recipients. If you do not already possess the mailing list you will be using, there are numerous mailing list services available to help you target the best audience for your postcard mailing campaign. Modern list services have come a long way, with better household and business occupant accuracy as well as demographics such as income, interests and other characteristics to help you maximize your response ratio.
Go First Class - a standard First-Class Mail Postcard costs only 28˘ in the US
(min. 3 1/2” X 5” max. 4 1/4” X 6”) is just a few cents more than bulk rate mail and it produces a better response ratio.
Avoid Monday Delivery - Monday is usually the biggest mail delivery day of the week, so your postcard will have more competition if delivered on a Monday. It also tends to be a more hectic day for most people, so they will be less relaxed when they look at your postcard.
Graphic Connection is a freelance graphic design studio based in Lee's Summit, Missouri. We make creative ideas "come to life" in print and on the world wide web.
The first step in the postcard design process is to discuss your company's products & services and the audience of readers for your newsletter. Once I have a feel for who you are and what you do, we can begin looking for ways to communicate your message visually.
As a freelance graphic designer with "on hands" experience in a commercial printing facility, I offer many advantages which can save your company both time and money when it comes to printing your postcard design project.
To see some of sample postcard designs in my portfolio click here.
For a price quote on a postcards or any other design project click here.
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