Flyers (product sheets, sell sheets) are probably the most commonly used promotional literature in the business world. Promoting your product with flyers can create a strong interest quickly when the information is presented well.
Most flyers are printed in full-color on one or both sides of a letter-sized
(8 1/2” x 11”) sheet of paper.
Use Photographs - show the benefit or the result of using your product or service in a photograph. “A picture IS worth a Thousand Words!” You should appeal to the prospective customer visually (emotionally) as well as in words (intellectually). Only use professional-quality photos. Many great photos are available at various websites at inexpensive prices.
Center Readers Attention - decide which concept or photo is most important and make it the main focal point.
Don’t Make Unreasonable Claims - don’t expect people to believe statements you would not believe yourself – nothing turns off prospects quicker. Be passionate and excited about your product or service as you “tell your story,” but make sure everything is on the level.
Graphic Connection is a freelance graphic design studio based in Lee's Summit, Missouri. We make creative ideas "come to life" in print and on the world wide web.
The first step in the flyer design process is to discuss your company's products & services and the clients you are trying to attract. Once I have a feel for who you are and what you do, we can begin looking for ways to communicate your message visually.
As a freelance graphic designer with "on hands" experience in a commercial printing facility, I offer many advantages which can save your company both time and money when it comes to printing your flyer or other graphic design project.
To see some of sample flyer designs in my portfolio click here.
For a price quote on a flyer or any other design project click here.
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