Professional Door Hanger Design
Door hangers are a low-cost and effective advertising tool for any business, large or small. A well-designed door hanger enables you to deliver your marketing material directly to your client’s front door. Door hangers are a great way to expand your customer base by letting them know you’re in town. Door hanger design should be eye-grabbing yet professional with a simple description of your company’s product or service.
Contractors and service industries such and landscaping and carpet cleaning companies often distribute door hangers to the neighbors when they are performing their services in an area. Local retail businesses, Political campaigns, Religious, Schools and other organizations can also benefit from the use of door hangers. They are hung in apartments, hotels, homes, office buildings and even automobiles.
Door Hanger Design Tips
Grab Attention - since they are not wrapped in an envelope, it is difficult for prospects to avoid reading your door hanger. Take advantage of this by catching the reader's attention immediately. Get right to the point with a message that is brief and easy to read.
Use Photographs - show the benefit or the result of using your product or service in a photograph. “A picture IS worth a Thousand Words!” You should appeal to the prospective customer visually (emotionally) as well as in words (intellectually). Only use professional-quality photos. Many great photos are available at various websites at inexpensive prices.
Use Both Sides - a door hanger has two sides, use them both of them to help get your message across. Use the front to draw attention and capture the reader’s interest an the back to give more detailed information.
Don’t Attempt to Close - use your door hanger to provoke sales inquiries, not “close the deal.” Because space is so limited on a door hanger, you don't have enough room to provide all the information most prospects need to make a buying decision. Briefly present the major benefit(s) of your products or services to generate interest. Includes features such as a special offer that implies a sense of urgency and a "call to action." Use the door hanger to motivate readers to get more information – to call your company or visit your website, etc.
Use Coupons - adding a coupon to the bottom of a door hanger can increase the probability of a new customer. It is also a method of tracking the effectiveness of your door hangers: coupon redemption ratios compared to the number of door hangers you distributed.
To see some of sample designs in my portfolio click here.
For a price quote on a door hanger or any other design project click here.
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