Direct Mail Design


direct mail samples

Direct mail advertising can play an important role in the success of your advertising and marketing efforts. It allows you to determine who receives your message, when, and where. Direct mail can take many forms, including postcards, self-mailing flyers, statement stuffers, newsletters, coupons or other promotional offers.

Well-designed direct mail pieces grab and hold the readers attention and compel them to action. And while a compelling offer is a must, without the right design and copy your piece will never get opened and your offer won't even be considered.

Direct Mail Design Tips

Grab Attention - The first rule in direct mail is to grab the readers attention. But the objective is to get the prospect to read and respond. A powerful photo can be used, but not just for shock value. It should be tied to the message in some way. They won't work if they just stop the reader. A photo should show a person enjoying the benefits of your product. Photos should support copy and infer benefits.

Plain-Jane Can Work - Sometimes the best direct response ads are not “slick.” I know of a customer that sent out copies of a hand-written letter on yellow notebook paper that brought more response than any direct mail piece he ever sent. Evidently, it was so different than the “normal” mail that readers took notice.

Prove Your Benefits with testimonials, independent reports, and your guarantee.

Call to Action - Coupons have an expiration date for a reason. Studies show they are more likely to be used and it adds an additional perceived value. Tell them what they will gain by ordering before the cut-off date, or what they'll lose by delaying.


fancy rule divider graphic

Graphic Connection is a freelance graphic design studio based in Lee's Summit, Missouri. We make creative ideas "come to life" in print and on the world wide web.

The first step in the direct mail design process is to discuss your company's products & services and the clients you are trying to attract. Once I have a feel for who you are and what you do, we can begin looking for ways to communicate your message visually.

As a freelance graphic designer with "on hands" experience in a commercial printing facility, I offer many advantages which can save your company both time and money when it comes to printing your direct mail pieces or other graphic design project.

To see some of sample designs in my portfolio click here.
For a price quote on a direct mail piece or any other design project click here.


— Freelance Professional Graphic Design & Custom Website Development  |  Graphic Artist Studio in Lee's Summit, Missouri —

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