Marketing Collateral
Common Forms of Advertising

Corporate marketing strategies may encompass many diverse venues: printed materials, TV, radio and yellow page ads, your website, and trade show exhibits — all of the methods by which your company communicates the benefits of its products and services.

targeted advertising

Your printed materials should be designed to complement and reinforce other advertising methods. The most appropriate form of printed marketing materials for a given company varies greatly depending on the industry, types of products and services offered, and markets served.

  1. Brochures
  2. Newsletters
  3. Sell Sheets (Fliers)
  4. Business Cards
  5. Catalogs & Booklets
  6. Presentation Folders
  7. Postcards
  8. Door Hangers
  9. Signs, Banners & Billboards
  10. Direct Mail Pieces
  11. Certificates
  1. Labels, Stickers & Decals
  2. Letterhead & Envelopes
  3. Calendars
  4. Memo Pads
  5. Hang Tags
  6. Table Tents
  7. Announcements
  8. Reports
  9. Programs
  10. Forms
  11. Interactive PDF Forms

To build corporate branding and recognition, all company marketing collateral should have a consistent look and overall message. If your company includes numerous individuals responsible for procuring your marketing materials, you'll also want to decide upon firm company branding guidelines, such as official logo ink colors, to build consistent corporate branding.

Graphic Connection can help your company design and develop a marketing program with customized, visual design solutions to promote your products & services. We can help you stand out from the crowd, communicate your message and make a real connection with your target audience.

The first step in the design process is to discuss what your project goals are and the audience you are trying to reach. Once we have a feel for who you are and what you do, we can discuss ways to communicate your message visually in a matter that is consistent with your other advertising venues.

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