Marketing Collateral

Common Forms of Advertising

Your marketing collateral can take many forms: printed materials, TV, radio, trade show exhibits — any way that your company communicates the benefits of its products and services.

Company marketing materials should be designed to communicate the benefits of your products and services in a way that reinforces the other forms of advertising. The most appropriate form of printed marketing materials for a given company varies greatly depending on the industry, types of products and services offered, and markets served.

  1. Brochures
  2. Newsletters
  3. Sell Sheets (Fliers)
  4. Business Cards
  5. Catalogs & Booklets
  6. Presentation Folders
  7. Postcards
  8. Door Hangers
  9. Signs, Banners & Billboards
  10. Direct Mail Pieces
  11. Certificates
  1. Labels, Stickers & Decals
  2. Letterhead & Envelopes
  3. Calendars
  4. Memo Pads
  5. Hang Tags
  6. Table Tents
  7. Announcements
  8. Reports
  9. Programs
  10. Forms
  11. Interactive PDF Forms

To build corporate branding and recognition, all company marketing collateral should have a consistent look and overall message. If your company includes numerous individuals responsible for procuring your marketing collateral, you'll also want to decide upon guidelines regarding marketing & advertising to build consistent branding.

Graphic Connection can help your company develop a marketing program with customized, visual design solutions to help you promote your products & services. We can help you stand out from the crowd, communicate your message and make a real connection with your target audience. The first step in the design process is to discuss what your project goals are and the audience you are trying to reach. Once we have a feel for who you are and what you do, we can discuss ways to communicate your message visually.

To see view our portfolio click here; for a price quote click here


— Freelance Professional Graphic Design & Custom Website Development  |  Graphic Artist Studio in Lee's Summit, Missouri —

Custom Website Design & Graphic Design Services Throughout Kansas City, Including:

Independence | Olathe | Overland Park | Blue Springs | Belton | Grandview | Leawood | Lees Summit | Lenexa | Merriam | Prairie Village | Raytown | Shawnee | Mission